Why Is Prime So Expensive?

Why is Prime drink so popular?

YouTubers Logan Paul and KSI released their drinks brand, Prime Hydration, in January 2022. One year on, Paul said the drink had generated US$250 million (£209 million) in retail sales worldwide, with US$45 million of that in January 2023 alone. In the UK, there have been purchase waves across the country, with stores constantly selling out of restocks.

• The popularity and shortage of Prime led to buying restrictions set by supermarkets, with some people reselling the drink – originally priced at £24.99 for 12 bottles – for over £1,000,
• So why has Prime become so popular? Certainly, it could be explained in part by the popularity of its founders, two of the most famous YouTube personalities in the world.

Between them, Paul and KSI have over 39 million subscribers on their main YouTube channels. As a researcher in social media with a specific focus on YouTubers, I would argue that the drink’s popularity is down to the pair’s audience engagement. But their savvy use of YouTube’s algorithmic networks, in which videos with similar content are linked together by YouTube’s recommendation algorithm, has also been key.

Is Prime drink healthy?

What if I just enjoy the taste of Prime drink but don’t use it for exercise? – The flavour of Prime drinks themselves have generally been described as quite pleasant and enjoyable, making it often more favourable than plain water, especially when exercising.

But if you wanted to consume Prime as an alternative drink to a soft drink for example, it comes down to how often you are having it. Be aware that Prime drinks contain a source of artificial sweeteners, which have been linked to some negative health consequences, especially when consumed frequently.

Keep in mind that Prime energy contains a high dose of caffeine, which may not be suitable for those sensitive to caffeine.

What’s the hype around Prime drink?

What is all the hype about Prime energy drinks

• Prime energy drinks have just hit the shelves in Australia and kids across the country have gone crazy for them!
• Some Schools have even started to issue warnings to parents and have banned Prime Energy drinks due to health concerns.
• Among the schools enforcing the bans are Swanbourne and Mount Hawthorn primary schools in Perth, Maryborough State High School in Queensland, and Miami State School on the Gold Coast.
• Miami State School on the Gold Coast on the school’s Facebook page stating, “This is a new elite athlete drink that is in high demand.”
• “It clearly states on the packaging that these drinks are ‘not suitable for children under 15 years of age’,” Principal Jemille Malouf said in the post.

The Prime energy drinks were founded by social media influencers KSI and Logan Paul which has created a huge frenzy around the beverage. It has been reported that stock has run out in the UK and the US, due to the immense following of influencers Logan Paul and KSI, who have 40 million YouTube subscribers between them.

1. The Prime energy drink contains almost double the legal limit of caffeine per 100ml and is not available in Australia.
2. However, they can be bought on resale websites and it is believed students are gaining access to them online.
3. The Food Standards Australia New Zealand (FSANZ) code limits the maximum amount of caffeine allowed in a drink to 32mg per 100ml.
4. A can of Prime contains double the legal limit — about 56mg per 100ml.
5. Ingredients include:
6. Carbonated Filtered Water, Coconut Water from Concentrate, Citric Acid, Natural Flavour, Calcium Lactate, Magnesium Citrate, Potassium Citrate, Sodium Citrate, Caffeine, Sucralose, Potassium Sorbate, Sodium Benzoate, L-Theanine, Inositol, Glucuronolactone, Taurine, Acesulfame, Potassium, Pyridoxine Hydrochloride (Vitamin B6) & Cyanocobalamin (Vitamin B12).

A caffeine-free version, Prime Hydration, has been selling out in Woolworths supermarkets. However, it too states that it is not suitable for children under the age of 15, or pregnant or breastfeeding women. “The marketing of energy drinks (and Prime energy) is highly attractive to young people,” Dr Trapp said.

“Energy drink advertisements promise consumers improved energy, performance and concentration, thus young consumers may falsely believe that more is better and consumer multiple servings – putting them at even greater health risk.” It is not suitable for children under 15 because it contains high levels of Vitamin A & Zinc which can be damaging if too much is consumed.

It also uses certain artificial sweeteners which are known to cause nausea, vomiting & diarrhoea in some people.

• Ingredients include:
• WATER, FRUIT JUICE FROM CONCENTRATE (COCONUT, 10%), FOOD ACID (CITRIC ACID), ACIDITY REGULATORS (DIPOTASSIUM PHOSPHATE, TRIMAGNESIUM CITRATE), NATURAL FLAVOURING, SWEETENERS (SUCRALOSE, ACESULFAME POTASSIUM), L-ISOLEUCINE, L-LEUCINE, L-VALINE, COLOUR (BETA CAROTENE), ANTIOXIDANT (VITAMIN E), VITAMINS (A, B6, B12). BCAA BLEND: 250MG PER 500mL SERVING (L-ISOLEUCINE, L-LEUCINE, L-VALINE)
• Parents are considered about the lack of regulation around the product and are calling for more bans to be put in place.
• Have your kids been desperate to get their hands on Prime?

: What is all the hype about Prime energy drinks

Is Prime actually making money?

New York CNN — For being less than two years old, Prime energy and sport drinks are already enduring a major growth spurt. Prime launched in January 2022 and is a joint creation between influencers (and former boxing rivals ) Logan Paul from the US and Olajide “KSI” Olatunji, who is from the United Kingdom.

They have amassed tens of millions of followers on Instagram, YouTube and TikTok and capitalized on their influence to create a line of drinks that have become an instant success and disrupted the energy drink category. The duo’s first drink, Hydration, is a Gatorade-like sports drink that mixes coconut water and electrolytes, without sugar or caffeine.

The drink differentiated itself from its older rivals with a lineup of punchy flavors, which include ice pop, lemonade and “Meta Moon,” a combination of blue raspberry, bubblegum and cotton candy. Prime is billed as a “better for you lifestyle beverage that people could enjoy on any occasion.” It also hoped to eschew the “sports drink” label despite being one, since the brand says Paul and KSI “have fans who are students, doctors, teachers, athletes and everything in between.” The drinks quickly sold out following their launch.

1. Pandemonium, like long lines and fans furiously grabbing for the drink, forced grocery store chain Aldi in the UK to limit purchases to one bottle per person at one point.
2. The hype surrounding the drink also carried over to the US, where it has garnered a strong following with school-aged kids.
3. A year later, Prime expanded its lineup to launch an ultra-caffeinated (and controversial) version called Energy.

A 12-ounce can contains 200 milligrams of caffeine, which contains six times more caffeine than a can of Coca-Cola. A 12-pack costs $29.99 and is sold at several retailers including Walmart, CVS and Target. Five flavors were introduced, including tropical punch, orange mango and strawberry watermelon.

We launched Prime with one product line exactly one year ago and we’ve already grown to surpass some of the biggest players in the industry,” Paul said in a press release announcing Energy’s launch. “It’s been surreal to see our growth and now that we’re taking on the energy space, I’m excited to see where we can go.” But this week Senate Majority Leader Chuck Schumer said the US Food and Drug Administration should investigate the high caffeine content in the canned energy drink as well as its marketing efforts.

Schumer alleged that Prime Energy “has an eye-popping level of caffeine, and that’s giving parents and doctors the jitters for the kids that are targets” and said that another issue is that “most parents haven’t even heard of this stuff that their kids are begging for.” “Prime is born from the reels of social media and the enigmatic world of influencers,” Schumer said.

“Kids see it on their phones as they scroll, and then they actually have a need for it.” In response, Prime said that its energy drink contains a “comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it’s sold in.” Prime Energy has “complied with all FDA guidelines before hitting the market and states clearly on packaging, as well as in marketing materials, that it is an energy drink and is not made for anyone under the age of 18,” the company said.

“As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers.” Both Paul’s and KSI’s followers on social media skew young.

• On Instagram, 61% of Paul’s followers are 24 years old or younger (KSI’s is 63%) and on TikTok nearly 80% of Paul’s followers are 24 years old or younger, according to Fohr, an influencer marketing tech company.
• Prime’s account on Instagram for the same age bracket accounts for 66% of its following.
• The American Academy of Pediatrics recommends no caffeinated sports drinks or other products for children under the age of 12, while adolescents between the ages of age 12 and 18 should limit their intake to less than 100 milligrams per day.

The FDA says 400 milligrams of caffeine a day for healthy adults is “not generally associated with dangerous, negative effects.” The agency didn’t respond to CNN’s question if they will formally examine the drink. If it does advance to a Senate hearing, it wouldn’t be the first time.

1. In 2013, a Senate panel held a similar hearing with top energy drinks.
2. The leading energy drink companies at the time — Rockstar, Monster and Red Bull — all appeared before the Senate about a decade ago and were warned to be careful about their youth marketing pitches, but they weren’t anywhere near as tied to an early teenage cohort as Prime,” Jeffrey Klineman, editor-in-chief of BevNet, told CNN.

“It will be interesting to see how the Prime crew alters their pitch, or the branding on the energy drink to move it away from potential confusion with the sports drink, if there’s a hearing,” he said. Paul said that Prime Hydration made $250 million in retail sales in its first year.

• In addition to promoting it on their social media, Hydration has inked deals with major league sports, including the Los Angeles Dodgers, mixed martial arts organization UFC and, most recently, FC Barcelona soccer teams, to become their official energy drink.
• Sports drinks are a much smaller market than soda, but the category is “growing at a faster rate,” said Duane Stanford, editor and publisher of Beverage Digest.

For the first quarter of 2023, Prime Hydration has captured 5.8% dollar share of sports drinks, according to data from Beverage Digest. Although that’s far behind Pepsi-owned Gatorade (43.8%), Coca Cola-owned BodyArmor (14.4%) and Powerade (7.6%), Prime’s growth comes at the expense of those brands, with Gatorade and BodyArmor falling during that period, while Prime climbed.

1. And there’s plenty of room for Prime to grow: Euromonitor forecasts that the $13 billion sports drink market in the US will grow to nearly $17 billion by 2027.
2. Meanwhile, Prime Energy has raked in around $42.5 million this year, according to Circana data given to BevNet.
3. Lineman said it faces tougher competition compared to its sports drink because there’s a lot of “thriving brands” including Celsius, C4 and Ghost, which “are all larger by orders of magnitude and are growing quickly.” Considering Paul’s appeal and social media, it’s not a surprise that both of the drinks blew up so quickly, Klineman said.

“Prime brings a youthful buying cohort that hasn’t had a lot pitched their way beyond traditional kid’s drinks. Paul is way more appealing to a 13-year-old than a juice box.” CNN’s Samantha Beech and Maria Sole Campinoti contributed to this report.

Can 12 year olds drink Prime Hydration?

Caffeine in Prime Energy Drink – The caffeine content is the biggest concern to me about Prime Energy. Unlike a typical sports drink that is designed to replace electrolytes lost in sweat and prevent dehydration, Prime Energy has a caffeine content of more than two and a half cans of Red Bull.

Can 10 year olds drink Prime?

Bottom Line: – Don’t buy into the influencer hype. For older kids, Prime Hydration can be safe once in a while, however it does pose a risk of vitamin toxicity if consumed in excess. Prime Energy drink is much too high in caffeine and should be avoided by children under the age of 18 years old.

Who owns Prime?

What is Prime? – The energy drink is one of three products sold by Prime, a brand owned by Louisville-based Congo Brands and promoted by YouTubers Logan Paul and Olajide Olayinka Williams Olatunji, who goes by KSI. Prime bills itself as a purveyor of sports hydration, filling “the void where great taste meets function” and helping one “refresh, replenish, and refuel.” Two of its products are geared towards post-workout recovery, offering Gatorade-esque servings of electrolytes and vitamins. But in terms of the brand’s online marketing — much of which takes the form of social media posts — there’s not much visual distinction between Prime’s recovery drink and its energy drinks. Both come in brightly colored packaging, with summery flavors like “Ice Pop” and “Tropical Punch.” Both products are available in the U.K., Canada, Australia and the U.S., retailing for around $2.50 per bottle — but that’s if you can find them.

Can I drink Prime during workout?

Is Logan Paul’s Prime Hydration Actually A Healthy Drink? Let’s See What’s Inside, but it contains artificial colors and flavors. There’s also a lot of added sugar, which isn’t necessarily bad for use during endurance exercise but isn’t always required, depending on the workout.

1. Prime hydration is marketed as a healthier Gatorade alternative sports drink that launched in early 2022 and gained rapid traction in the UK and US, flying off the shelves in stores like Walmart and almost always sold out online with even limits on how many drinks you can purchase on the site.
2. But is Prime better than Gatorade? Are Prime sports drinks healthy ? Do Prime sports drinks taste good? In this article, we will discuss the pros and cons of Prime sports drinks, if Prime is better for you than Gatorade and other common commercial sports drinks, and how Prime tastes.

We will cover:

Is Prime Hydration Sports Drinks Healthy?

Do Prime Hydration Drinks Taste Good?

Is Prime Healthier Than Gatorade?

Let’s jump in!

• is a hydration or sports beverage created by boxer Logan Paul and KSI that launched in early 2022.
• These wildly popular sports drinks are marketed as healthier alternatives to sugary sports drinks like Gatorade, Powerade, and Liquid IV.
• Prime drinks are available in the UK and US in various locations, including many Walmart stores.
• The original product was a bottled sports drink, but there are also Prime Sticks, which are packets of powdered concentrate that can be mixed with water for on-the-go convenience.

There are currently seven flavors of Prime drinks: Meta Moon, Ice Pop, Blue Raspberry, Orange, Tropical Punch, Lemon Lime, and Grape. The Prime Hydration sticks, which are available in the US, come in Ice Pop, Blue Raspberry, Tropical Punch, and Lemon Lime flavors.

Both formulations contain 20 calories, no added sugars, and are made with 10% coconut water. They also contain 250 mg of (branched-chain amino acids),, and some antioxidants. Prime hydration drinks are fairly expensive, typically costing over $2.00 or £2.00 per bottle or $2.00 per hydration stick. One of the main reasons that Prime hydration drinks are so popular is because they contain way less sugar than Gatorade and have far fewer calories as a result.

But are Prime sports drinks good for you? What are the ingredients in Prime hydration? Let’s take a closer look. The first ingredient in Prime is filtered water. This is certainly a good hydrating ingredient and critical for any healthy and effective sports beverage for athletes.

1. In addition to filtered water, the liquid portion of Prime is composed of 10% coconut water.
2. Coconut water is thought to be an excellent hydrating beverage since it contains natural electrolytes like potassium and is low in sugar.
3. Prime hydration drinks also contain BCAAs and electrolytes, both of which can be helpful during exercise, along with some vitamins.
4. BCAAs, which are three specific essential amino acids (leucine, isoleucine, and valine), have a unique chemical structure and to be the amino acids most directly involved in muscle protein synthesis, with research indicating that BCAAs help maintain muscle mass.
5. However, there are also unhealthy ingredients in Prime sports drinks, including citric acid, sucralose, and acesulfame potassium.

Citric acid can, Sucralose is an artificial sweetener shown to, and acesulfame potassium is another artificial sweetener found to cause adverse effects on the and,

• Of course, taste is subjective, so whether or not Prime taste good depends on your preferences.
• There are a variety of flavors to choose from, with mixed user reviews.
• Although Prime sports drinks claim to have no added sugars, it’s really important to note that there are added artificial sweeteners, so the taste is surprisingly sweet, almost cloying.
• In fact, because artificial sweeteners are so much sweeter than regular sugar, Prime sports drinks taste super sweet, much sweeter than Gatorade.

Many reviews describe the taste and texture as being thick and syrupy sweet, like a melted popsicle. The flavors tend to taste rather artificial, especially the Grape. Citrus and Ice Pop flavors seem to be the best received.

1. There are several reasons why Gatorade is potentially bad for you.
2. One of the chief issues with Gatorade is that it contains a lot of added sugar.
3. Sweetened beverages are the in the typical American diet and can increase the risk of, and dysfunction.
4. There are different Gatorade products available, but the traditional Gatorade Thirst Quencher sports drink contains about 150 calories, 36 grams of sugar, 306 mg of sodium, and 135 mg of potassium per.

The sugar is sucrose, which is table sugar. Sucrose is a disaccharide of, There are 4.2 grams of sugar per teaspoon, which means that there are about 8 teaspoons of sugar in a 20-ounce serving of regular Gatorade.

• Consuming sweetened sports drinks, such as Gatorade, is associated with an increased risk of weight gain, obesity, tooth decay, and type 2 diabetes.
• With that said, the sugar content of Gatorade isn’t necessarily unhealthy for athletes, and though Prime hydration drinks are thought to be healthier alternatives to Gatorade due to having less sugar, carbohydrates are required by the body during exercise to supply energy to the muscles, helping to prevent glycogen depletion during endurance workouts.
• There is a lot of evidence to suggest that glucose and fructose, two simple sugars found in Gatorade and other common sports drinks,
• Moreover, that sports drinks, such as Gatorade, that combine readily-absorbable sugars like fructose and glucose together are more easily absorbed during exercise than glucose-only solutions.
• Additionally, though the sugar content of Gatorade seems high, the sports drink is specifically designed to be a 6% carbohydrate solution, as this isotonic concentration to optimize fluid absorption rates during exercise.

The other major problem with Gatorade is that it contains artificial food dyes, such as Red No.40, Blue No.1, and Yellow No.5, whereas Prime hydration drinks do not. These types of artificial dyes with increased hyperactivity in children and potentially increasing the risk of certain cancers, so their absence is certainly a health benefit of Prime hydration drinks vs. Gatorade.

1. Ultimately, the fact that Gatorade (or another similar sports drink) is higher in sugar than Prime may or may not be a benefit or drawback for you, depending on, workout, and overall fueling strategy.
2. If you aren’t working out at all, drinking plain water is better than Gatorade because you don’t need the extra sugar/calories, and your electrolyte levels should be fine as long as you are eating.
3. The National Athletic Trainers’ Association states that plain water should be sufficient before, during, and after workouts lasting an hour or less, provided you have a, an average sweat rate, and didn’t have an extremely intense workout.
4. For longer endurance workouts, your body does need carbohydrates during your workout, but depending on your fueling strategy, this doesn’t necessarily have to be attained via a sports drink.

A is to aim to replace 30-60 grams of carbohydrate per hour for workouts lasting from 1-2.5 hours and 60-70 grams per hour (but up to 90 grams per hour) for endurance exercise lasting longer than 2.5 hours. In these cases, drinking sports drinks like Gatorade can be beneficial. However, as long as you’re hydrating enough with water, can also come from real food fueling options instead of sports drinks. Examples include bananas, oranges, dried dates or figs, energy bars, applesauce squeeze packets, maple syrup, dried pineapple chunks, raisins of yogurt-covered raisins, fig newtons, and bites of peanut butter sandwiches.

• Prime sports drinks can be better than Gatorade when you want electrolytes but don’t need added sugars.
• This could be in cases where you are doing a shorter workout or are fueling with actual food.
• You’ll also spare your body from unhealthy artificial colors by choosing Prime sports drinks vs.
• Gatorade, but keep in mind that Prime hydration drinks do contain artificial sweeteners and other additives, which are definitely not good for you.

Therefore, you might be better off, which will be free and clear from artificial colors, preservatives, sweeteners, and flavorings. You can to the exact amount of sugar you need based on your activity level—whether you choose a traditional sports drink formulation with 6% carbohydrates or a sugar-free sports drink like Prime is up to you. : Is Logan Paul’s Prime Hydration Actually A Healthy Drink? Let’s See What’s Inside

Who created Prime?

Logan Paul’s Prime Energy Drink Under Scrutiny Over High Caffeine Content Senator Chuck Schumer, the majority leader, has asked the F.D.A. to investigate a popular beverage created by the YouTube influencers Logan Paul and KSI over its high caffeine content. Prime drinks are popular among teenagers and are now facing scrutiny from lawmakers and health experts. Credit. Carlos Osorio/Associated Press The release of Prime, a drink brand founded by the YouTube personality and boxer Logan Paul, had British teenagers lining up for hours outside grocery stores on its release date in December.

Some supermarkets were even forced to limit purchases to, Now, Prime is facing a backlash from physicians and lawmakers who say that the high levels of caffeine in one of its drinks can be harmful to children. At a news conference in New York on Sunday, Senator Chuck Schumer, the majority leader, called for the Food and Drug Administration to investigate the ultra-caffeinated variety of Prime, which he pointed out has caffeine levels equivalent to about six 12-ounce cans of Coca-Cola.

Prime offers two kinds of beverages: Prime Hydration, a sports drink that does not contain caffeine, and Prime Energy, a highly caffeinated drink. A 12-ounce Prime Energy contains 200 milligrams of caffeine, compared with the 114 milligrams of caffeine in a 12-ounce can of Red Bull or the 100 milligrams found in a cup of coffee.

Pediatricians recommend that children under the age of 12 avoid caffeine entirely, and those from 12 to 18 should consume no more than 100 milligrams per day. Senator Schumer said Prime Energy had “so much caffeine in it that it puts Red Bull to shame.” He added that Prime differed from other highly caffeinated energy drinks in that its advertising campaign appeared to target those under 18.

Mr. Paul, a high-profile provocateur known for his, has long faced questions over the example he sets for young people. He has won two Teen Choice awards, decided mainly by voters ages 13 to 19, and when he is pursued by his loyal fans, known as the Logang, they often skew young.

He launched Prime in 2022 with Olajide Olayinka Williams Olatunji, a 30-year-old rapper and another prominent YouTube personality known by his online alias, KSI. In a letter to Dr. Robert Califf, head of the F.D.A., on Monday, Senator Schumer urged the agency to investigate the beverage company. “Many physicians have serious concern for Prime, and I write to specifically urge your agency to investigate Prime for its claims, marketing and caffeine content,” Senator Schumer wrote.

Prime said in a statement to The New York Times that each can of its energy drink “states clearly” that it was not made for anyone under the age of 18. The company added that the beverage had caffeine levels comparable to other top-selling energy drinks and that Prime was compliant with F.D.A.

Guidelines. The official backlash comes as America’s major beverage companies vie for a piece of the, Over the past five years, sales in the energy drink industry have surged from $12 billion to $19 billion, according to Circana, a market research firm. Recently, companies like Pepsi and Gatorade have both invested in new caffeine-addled beverage lines, and shares of Monster Energy, another caffeinated beverage, surged 30 percent in the past year.

Experts say the excitement has been fueled in part by a decades-long pivot away from sugary sodas. Senator Schumer said at the Sunday news conference that parents had brought Prime to his attention. But the energy drink is part of a growing field of high-caffeine drinks popular among young people on TikTok.

1. These drinks include the brand Alani Nu, supported by the social media influencer Addison Rae, and Celsius, which is backed by Pepsi. Dr.
2. Edith Bracho-Sanchez, a pediatrician at NewYork-Presbyterian Hospital who joined Senator Schumer at the news conference on Sunday, wrote in an email to The Times that regularly consuming as much caffeine as is found in Prime Energy can disrupt the sleep cycle, which is essential to a child’s developing brain.

High caffeine consumption can also give consumers the jitters and cause digestive issues, headaches, heart palpitations and even abnormal heart rhythms, she added. Mr. Paul rose to fame as a popular YouTube personality and has since ventured into other avenues such as acting and boxing.

1. Representatives for Mr.
2. Paul did not immediately reply to a request for comment.
3. A Prime representative said in a statement that it was “very important” to distinguish between the two drinks on the market, one of which — Prime Hydration — was also immensely popular among young consumers and did not contain any caffeine.

“We welcome discussions with the F.D.A.” on industry changes necessary to protect consumers, a Prime representative added. But Dr. Bracho-Sanchez said the manner in which the companies were marketing the two beverages — with flashy packaging and a social media blitz pushed to younger consumers — made it difficult to tell them apart.

1. The “energy” branding was also misleading, she added.
2. This is not true energy.
3. This isn’t a good night’s sleep followed by a nutritious meal, this is a caffeine rush followed by a crash.” is the Asia technology correspondent for The Times.
4. He previously worked for The China Project and as a freelance writer covering Chinese technology and society.

A version of this article appears in print on, Section B, Page 5 of the New York edition with the headline: Prime, a Drink Fueled by YouTube Influencers And a Load of Caffeine, Is Drawing a Backlash, | | : Logan Paul’s Prime Energy Drink Under Scrutiny Over High Caffeine Content

What age should you be to drink Prime?

What’s In PRIME Energy Drinks? – PRIME comes in the form of sports drinks, energy drinks, and drink mixes. It was released in the United Kingdom in 2022 and quickly banned in Australia and New Zealand, thanks to its eyebrow-raising nutrition profile. PRIME energy drinks contain 200mg of caffeine per 355ml can, the same amount of caffeine as two-and-a-half cans of Red Bull, three large coffees, or six cans of Coca-Cola.

1. That’s a lot of caffeine to pump into an adult, let alone a kid.
2. According to its website, PRIME states that energy drinks are not suitable for kids under 18, pregnant people, or breastfeeding people.
3. But that doesn’t appear to stop the brand from targeting tweens and teens, particularly those who are easily influenced by macho advertising that flaunts ideas of “manliness.” The phrasing “energy drink” makes them sound like healthy options, especially for active kids.

But the truth is that caffeine is not healthy or safe for kids—even teenagers. According to the Centers for Disease Control and Prevention (CDC), caffeine can lead to harmful side effects in kids under 18, including:

Dehydration (not enough water in your body)Heart complications (such as irregular heartbeat and heart failure)Anxiety (feeling nervous and jittery)Insomnia (unable to sleep)

How much of Prime does KSI own?

The Launch and Ownership Stake – Launched on January 4, 2022, Prime Hydration quickly gained traction in the market. As per the recent revelations, both Logan Paul and KSI have a 20% stake in the company each. Contrary to the buzz, they are not the sole owners of this thriving brand. People Also Read:

Is the drink Prime halal?

FAQ Is there a limit on how many products I can purchase? Orders are limited to 1 (one) 12pk GlowBerry PRIME Hydration, per customer. All other flavours are limited to 2 (two) 12pks, per customer. You will not be able to revisit the site and place multiple orders for yourself or anyone else.

Anyone caught violating any of our policies, placing fraudulent orders, or multiple orders, will have all orders cancelled and none of your orders will be processed or fulfilled. If I need to cancel or edit my order, what should I do? Once an order is processed, we will not be able to cancel or make any edits to an order.

Please reach out to our Customer Service Team at with your order number and we’ll be happy to check the status of your order. Does placing an item in my shopping cart guarantee I will receive the product? Placing items into your shopping cart does not reserve inventory or guarantee the items will remain in stock while you complete the checkout process.

All PRIME purchases (drinks, powder, and merchandise) made directly on our website are final sale.To return a purchase made from a retail location, we recommend reaching out directly to the retailer for assistance.If you have additional questions, please reach out to our Customer Service Team at

Do you offer returns on retail purchases? We are unable to accept returns from retail locations, as we do not have access to retail systems. We recommend reaching out to the retailer directly to inquire about returns, exchanges, or refunds.​ What products do you offer? is a naturally flavored beverage with 10% coconut water, BCAAs, antioxidants + electrolytes to help you refresh, replenish, and refuel.

​ provides the boost you need for any endeavor with zero sugar, 140mg of caffeine, and electrolytes. PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine. ​ Yes, all PRIME products are gluten-free. Yes, all PRIME products are vegan.

Yes, all PRIME products are soy-free. No, PRIME products are not kosher. While Prime products do not hold a formal Halal Certification; our products do not constitute any ingredients or manufacturing processes that would require such certification. Does PRIME Energy have caffeine? PRIME Energy contains 140mg of caffeine, per 12 oz.

• Can. PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing or individuals who are sensitive to caffeine.
• Are PRIME products recyclable? Yes, PRIME Hydration bottles and PRIME Energy cans are recyclable.
• ​ Is there limit on how many products I can purchase? Orders are limited to 2 packs per flavor, per customer.

You will not be able to revisit the site and place multiple orders for yourself or anyone else. Anyone caught violating any of our policies, placing fraudulent orders, or multiple orders, will have all orders cancelled and none of your orders will be processed or fulfilled.

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5. What should I do? If your order arrived damaged and you purchased from drinkprime.uk, please send our Customer Service Team an email at with your order number and images and we’ll be happy to help! We currently ship to the following locations in the UK: ​ England, Wales, and Scotland.​ Please be sure to check back for updates as we continue to work on expanding our markets!​ What is your Shipping Policy? Only U.K.

based customers will be able to order and ship products through drinkprime.uk to U.K. based shipping addresses. For U.S. based customers, you will only be able to place an order on drinkprime.com and ship products to U.S. based shipping addresses. Any fraudulent orders, orders placed to ship outside of these territories, orders placed for other customers, orders using different identities or information other than their own, multiple orders placed by the same customer, or wrongfully placed orders will not process and will be cancelled.

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What should I do? Once packages leave our warehouse, we ask that you please contact the shipping carrier for updates regarding shipping and delivery. Tracking numbers may take additional time to update and load in the system before movement is displayed. My order is being shipped to the wrong address, what can I do? Once an order has processed for shipment, we can no longer update the shipping address.

We recommend reaching out to the shipping carrier,, to redirect your package or have it held at a location near you. How long will it take to receive my order? When your order is packaged and ready to go, we will send you an e-mail notification with your tracking information.

​ Please allow at least 5-7 business days for the package to be delivered.​ ​Orders placed on Saturdays and Sundays and around holidays may take additional processing time due to increased order volume and shipping carrier delays/schedules. Rest assured, our Team’s goal is to get your order to you as quickly as possible, even during these times.

We appreciate your patience!​ Please reach out to our Customer Service Team at for additional questions regarding the status of your order. : FAQ

What is the controversy with Prime Hydration?

Caffeinated version making headlines –

1. Last week, the Canadian Food Inspection Agency (CFIA) said it recalled cans from Ontario, Quebec and Alberta.
2. Those cans had 200 milligrams of caffeine, which is 20 milligrams over Health Canada’s limit of 180 milligrams per drink.
3. Prime said that those cans were an American version of the drink, and Paul said that Prime Energy is not yet distributed in Canada.
4. Confusingly, another representative from Prime told CBC that there is a Canadian version of the drink with 140 milligrams of caffeine, which would meet Health Canda’s requirements.
5. It isn’t clear whether that version is being sold in Canada yet.
6. When asked about how the American version ended up in Canada, Prime said that it “complies with federal regulations.”
7. The president of the Canadian Beverage Association (CBA) says they’re aware people might be importing the drink and avoiding Canada’s approval processes.

In other words, it’s possible that stores are shipping the drinks in from the U.S. without the company’s knowledge. Prime said that its energy drinks are not intended for those under 18. (Image credit: Jeff Chiu/The Associated Press) Even so, the 200-milligram version is also causing a stir across the border, where it’s within the legal caffeine limit. On July 11, Chuck Schumer, majority leader of the United States Senate, called on the U.S.

Who really owns Prime Hydration?

How Congo Brands works – ZikG/Shutterstock Steiger and Clemons are the co-owners of Congo Brands, which in turn owns Prime Hydration LLC, the official corporate name for the Paul- and KSI-affiliated energy drink company. Congo Brands’ website also hints at the fact that Prime Hydration was originally created by Steiger and Clemons, rather than Paul and KSI.

• Its FAQ section notes that Congo exists “to create synergies between the independent brands co-founded over the years” — and Prime is one of those brands.
• Congo Brands’ website is otherwise fairly light on details although it does note that the various companies under the Congo Brands umbrella “may have ownership beyond Trey and Max.” In the case of Prime, it seems like the truth about the ownership lies somewhere in the middle: Paul and KSI have an ownership stake, but they appear to act more like brand representatives or partners than the real engine behind the drinks, at least when it comes to manufacturing and creating the recipes.

Yet they’re undoubtedly a huge marketing engine. Prime’s popularity appears to be pretty much entirely due to the YouTubers’ affiliation with it, so while they may not own the majority of Prime, they’re still playing a major role.

How is Prime so sweet?

What Are the Ingredients in Prime Energy and Prime Hydration Drinks? – The base of both Prime drinks is filtered water and coconut water. They are sweetened with sucralose, and have electrolytes, B vitamins, and branch-chain amino acids. Only the energy drink has caffeine.

1. In addition to their caffeine, CR’s Keating has other concerns about the ingredients in these drinks.
2. For example, both drinks contain more than 100 percent of the recommended daily value of vitamins B6 and B12.
3. While B vitamins do support energy production—they help your body turn the carbohydrates, fats, and protein in the foods you eat into energy—you don’t need mega doses to get that effect.

And most people get enough B vitamins from food, says Carl at the American Academy of Pediatrics. The daily values for nutrients are calculated for a 2,000-calorie diet, so some kids who eat less might need even less. While these vitamins may not pose immediate harm, combining these drinks with other fortified foods and vitamins can result in unnecessarily high intakes, Keating says.

• Prime drinks contain sucralose, an artificial sweetener, rather than table sugar or high fructose corn syrup.
• But artificial sweeteners (sometimes called non-nutritive sweeteners, or NNS) may not be a safe alternative, especially for kids.
• Earlier this year, the World Health Organization advised against using artificial sweeteners for weight control.

At the time, Francesco Branca, WHO director for nutrition and food safety, said in a statement: “NNS are not essential dietary factors and have no nutritional value. People should reduce the sweetness of the diet altogether, starting early in life, to improve their health.” Several studies have raised concerns about the effects of artificial sweeteners, and studies on these ingredients usually don’t include children.

Are there fake PRIME drinks?

Fake and overpriced products are being found in local corner shops, eBay and other online stores. ‘It’s one small defect that the counterfeit product has, that could go unmissed, and it’s the bottles pattern. ‘Fake products will only have 3 stick out ridged patterns, where as the official product has 5.

Can you drink PRIME at 13?

FAQ If I need to cancel or edit my order, what should I do? Once an order is processed, we will not be able to cancel or make any edits to an order. Please reach out to our Customer Service Team at with your order number and they will be happy to check the status of your order.

1. Does placing an item in my shopping cart guarantee I will receive the product? Placing items into your shopping cart does not reserve inventory or guarantee the items will remain in stock while you complete the checkout process.
2. If we are unable to fulfill your order for any reason, we will notify you via email as soon as possible.

Is there a limit on how many products I can purchase? All orders are limited to 2 of each flavor, per customer. You will not be able to revisit the site and place multiple orders for yourself or anyone else. Anyone caught violating any of our policies, placing fraudulent orders, or multiple orders, will have all orders canceled and none of your orders will be processed or fulfilled.

What is your Return Policy? All PRIME purchases (drinks, powder, merchandise, etc.) made directly on our website are final sale. ​ To return a purchase made from a retail location, we recommend reaching out directly to the retailer for assistance. ​ If you have additional questions, please reach out to our Customer Service Team at,

Do you offer returns on retail purchases? We are unable to accept returns from retail locations, as we do not have access to retail systems. We recommend reaching out to the retailer directly to inquire about returns, exchanges, or refunds. What products do you offer? is a naturally flavored beverage with 10% coconut water, BCAAs, antioxidants + electrolytes to help you refresh, replenish, and refuel.

​ are a water soluble, powdered version of our PRIME Hydration beverage that are an easy, on-the-go option for any lifestyle. provides the boost you need for any endeavor with zero sugar, 200mg of caffeine, and electrolytes. PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine.

Yes, all PRIME products are gluten-free. Yes, all PRIME products are vegan. Yes, all PRIME products are soy-free. PRIME Energy is certified kosher. PRIME Hydration and PRIME Hydration+ Sticks are currently in the process to be certified. To verify which products are kosher at the time of your purchase, please look for a kosher symbol on your can or bottle. While Prime products do not hold a formal Halal Certification; our products do not constitute any ingredients or manufacturing processes that would require such certification. Does PRIME Energy have caffeine? PRIME Energy contains 200mg of caffeine, per 12 oz.

Can. PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing or individuals who are sensitive to caffeine. Does PRIME Hydration have caffeine? No, PRIME Hydration is caffeine-free. Do PRIME Hydration+ Sticks have caffeine? No, PRIME Hydration+ Sticks are caffeine-free.

Is PRIME Energy suitable for everyone? PRIME Energy is not recommended for children under the age of 18, women who are pregnant or nursing, or individuals who are sensitive to caffeine. Are PRIME bottles and cans recyclable? Yes, both our bottles and cans are recyclable.

What type of payments do you accept? Visa, MasterCard, Discover, and American Express. How do I purchase a gift card? At this time, gift cards are not available for purchase. Do you offer price adjustments? We do not offer price adjustments on any orders.​ We currently ship to the following states in the US: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Washington DC, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming.

What is your Shipping Policy? Only US based customers will be able to order and ship products through drinkprime.com to US based shipping addresses. For UK based customers, you will only be able to place an order on drinkprime.uk and ship products to UK based shipping addresses.

1. Any fraudulent orders, orders placed to ship outside of these territories, orders placed for other customers, orders using different identities or information other than their own, multiple orders placed by the same customer, or wrongfully placed orders will not processed and will be cancelled.
2. Do you ship to P.O.

Boxes? Yes, we do ship to U.S.P.O. Boxes.​ ​ Do you ship to an APO/FPO/DPO address? Yes, we ship to APO/FPO/DPO shipping addresses. Please note, transit times to these addresses may take up to 30-45 business days. What happens if the shipping carrier is unable to deliver my package? If the shipping carrier is unable to deliver your order, your package will be marked as “Returned to Sender”.

We recommend reaching out to the shipping carrier directly to reschedule a delivery date, or our Customer Service Team at for assistance. What should I do if my order was marked delivered, but I haven’t received it? Please allow 5 business days for your package to be delivered. At times, shipping carriers mark a package as delivered but will not deliver it until a later time.

If your package has not arrived after the 5th business day, please reach out to us at and our Customer Service Team will assist you! The tracking information for my order isn’t updating. What should I do? Once packages leave our warehouse, we ask that you please contact the shipping carrier for updates regarding shipping and delivery.

• Tracking numbers may take additional time to update and load in the system before movement is displayed.
• If you have further questions, please reach out to our Customer Service Team at,
• My order arrived damaged.
• What should I do? We are so sorry you received a damaged shipment! Please send us an email at with images of the damaged product and we’ll be happy to help.

My order is being shipped to the wrong address, what can I do? Once an order has processed for shipment, we can no longer update the shipping address. We recommend reaching out to the respective carrier to redirect your package or have it held at a location near you: When your order is packaged and ready to go, we will send you an e-mail notification with your shipping tracking number and a link to where you can track it online.

1. ​ Please allow at least 5-7 business days for the package to be delivered.
2. Orders placed on Saturdays and Sundays and around holidays may take additional processing time due to increased order volume and shipping carrier delays/schedules.
3. Rest assured, our team’s goal is to get your order to you as quickly as possible, even during these times.

We appreciate your patience! Please reach out to our Customer Service Team at for additional questions regarding the status of your order. How long will it take to receive my order? Due to a high volume of orders, shipping may take longer than usual. If you have questions regarding the status of your order, please reach out to us at with your name and order confirmation number, and our Customer Service team will be happy to help.

Is it OK for a 13 year old to drink PRIME?

Whilst such a product is not dangerous for children or teens, it is listed as not suitable for children or teens under the age of 15, likely due to the range of additives including amino acids.

Can kids drink Red Bull?

Find more answers here! Energy drinks are heavily marketed to kids, but energy drinks and kids don’t mix. Some parents may not know that energy drinks can actually be harmful for kids’ health. Most health professionals agree that energy drinks should be avoided among children and limited for adults.

• Eep reading to learn more about why your kids should avoid energy drinks.
• Caffeine : Energy drinks often contain high amounts of caffeine.
• Caffeine is a stimulant found in plants that is added to energy drinks in high amounts.
• If kids have too much caffeine, it can lead to serious, life threatening heart problems.

Children are at a higher risk for heart issues from excess caffeine because their body size is much smaller than adults. High amounts of caffeine in kids can also cause sleep disruptions, which can lead to less attention and focus during the day. The Academy of Pediatrics recommends that children do not consume any caffeine.

Sugar : Energy drinks are also a source of added sugar to kids diets. On average, an energy drink has 9 teaspoons of added sugar in one 12 ounce serving! Excess sugar in kids’ diets can lead to unwanted weight gain, cavities and higher risk for developing type two diabetes. For kids who are active and play sports, water is the best drink to keep your kids hydrated.

To help keep your kids healthy, limit sugary drinks and avoid drinks with caffeine. For more information about sugary drinks, visit Rethink Your Drink Nevada, Chenin Treftz Nickel, Ph.D., R.D., is a nutrition research scientist with Rethink Your Drink, a program offered by College of Agriculture, Biotechnology & Natural Resources ‘ Department of Nutrition in collaboration with Extension,

Can kids under 18 drink PRIME?

Senate Majority Leader Chuck Schumer is urging the Food and Drug Administration to investigate an energy drink from YouTube stars Logan Paul and KSI, which Schumer says has an “eye-popping” amount of caffeine and seems to target kids in its marketing on social media.

1. The beverage, PRIME Energy, contains 200 milligrams of caffeine — the equivalent of more than two cups of coffee, roughly six Coca-Cola cans or 2.5 cans of Red Bull.
2. Two-hundred milligrams is a lot for a child,” said Dr.
3. Ran Goldman, a pediatrician and professor of pediatrics at the University of British Columbia.

Goldman and other pediatric nutrition experts said children should not consume any amount of caffeine. Even a little bit of caffeine can cause kids to develop anxiety, jitters, decreased appetite or increased heart rate or blood pressure, according to Chenin Nickel, an assistant professor in the Department of Nutrition at the University of Nevada, Reno.

If kids drink too much, it is actually possible to overdose on caffeine,” Nickel said. “It is a stimulant that affects the central nervous system, so if kids overdose on caffeine, that can result in seizures, abnormal heart rhythms, coma and even death.” Paul and KSI launched the PRIME beverage brand last year.

Its first product, a sports drink called PRIME Hydration, does not contain caffeine. PRIME Energy, meanwhile, debuted in January and has roughly the same amount of caffeine as some other popular energy drinks, such as 5-hour Energy and Ghost, but significantly more than Monster or Red Bull.

“Kids see it on their phones or as they scroll, and they actually need it and the problem here is that this product has so much caffeine in it that it puts Red Bull to shame, but unlike Red Bull, this product has one true target market: children under the age of 18,” said Schumer, D-N.Y. The PRIME website and PRIME Energy label both warn that the drink is not recommended for children under age 18, people sensitive to caffeine, pregnant women or women who are nursing.

“As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect consumers,” PRIME’s representatives said. They added that PRIME Energy “contains a comparable amount of caffeine to other top selling energy drinks, all falling within the legal limit of the countries it’s sold in.” In the U.S., many energy drinks are considered dietary supplements, which means companies can produce and sell without notifying the FDA.

As a result, the beverages are difficult to regulate, though the FDA can still restrict ingredients that pose a “significant or unreasonable risk of illness or injury” or require changes to a product’s label. For healthy adults, the FDA says it’s safe to consume up to 400 milligrams of caffeine per day — the equivalent of about four or five cups of coffee.

Among children, however, the American Academy of Pediatrics discourages caffeine consumption because it can be addictive and potentially stunt brain development. Caffeinated energy drinks in particular “have no place in the diet of children and adolescents,” the academy has said, since they don’t provide a health benefit over water and may contain excessive sugar and calories.

1. Goldman said he often treats young patients with sleep disturbances due to energy drink consumption.
2. That can be especially dangerous for teens who are just starting to drive, he added, since it can decrease their reaction time.
3. Energy drinks also run the risk of accelerating kids’ heart rates when mixed with ADHD medications, Goldman said.

He added that he sees adolescents in his emergency department who were influenced by social media to consume energy drinks. The beverages are easily accessible to kids, Goldman said, since they’re sold in grocery stores. “It’s becoming a trend,” he said.

They used to seek the new shirt or pants or shoes. Now it’s what drink is cool to drink.” Schumer expressed concern on Sunday that children may be drinking PRIME without their parents’ knowledge, calling it “one of the summer’s hottest status symbols for kids.” According to the National Institutes of Health, energy drinks are the most popular dietary supplement consumed by U.S.

teens and young adults next to multivitamins. Nearly one-third of teens between 12 and 17 years consume them regularly. A 2022 analysis of TikTok videos found that most videos featuring energy drinks portrayed the beverages favorably and had high levels of engagement. Aria Bendix Aria Bendix is the breaking health reporter for NBC News Digital.

How much caffeine is in PRIME?

Is Prime Energy drink bad for you? – Each can of Prime Energy contains 200 milligrams of caffeine. Caffeine is a stimulant drug that can improve physical performance and increase endurance, but caffeine consumption can also cause undesirable side effects including nausea, shakiness, anxiety, and heart palpitations.

1. The human body’s ability to break down caffeine does vary among individuals, so some people may be more likely than others to develop these side effects.
2. When caffeine is taken in overdose, life-threatening heart rhythm abnormalities, seizures, and severe electrolyte abnormalities can occur.
3. In general, most adults can safely consume 400 milligrams of caffeine daily without experiencing dangerous side effects, but a safe dose of caffeine has not been established for children.

Caffeine consumption in children is linked to behavioral problems, mood disturbances, and poor sleep quality. Because of this, the American Academy of Pediatrics recommends that children and teenagers avoid drinking energy drinks that contain caffeine or other stimulant drugs.

Why is Prime drink unique?

Have you heard of Prime? Not Amazon Prime. Prime, the drink. I didn’t either. That is, until yesterday when my 11 old son showed me a blue bottle of Prime that he got from a friend. Price: £16 according to my son. I couldn’t believe it, looked it up, and was stunned that the initially £2 drink was being sold for a whopping £100 in a store in West Yorkshire. In the world of celebrity endorsements and entrepreneurial ventures, Prime Hydration emerged as a game-changer in the drinks industry. Founded by popular YouTubers Logan Paul and KSI, Prime Hydration set out to create a unique beverage that resonated with their young audience.

Logan Paul and KSI, known for their charismatic personalities and massive online followings of over 140 million Youtube subscribers between them, co-founded Prime Hydration with a vision to provide a refreshing and nutritious drink for their fans. They aimed to develop a beverage that not only tasted great but also promoted an active and healthy lifestyle.

Collaborating with experienced beverage producers, they perfected the formula to create a product that appealed to their target demographic. Prime Hydration quickly captured the attention of teenagers across the United Kingdom, becoming a sensation in the youth culture.

With vibrant packaging and an energetic marketing campaign, the drink rapidly gained popularity among its target audience. Its unique flavors, natural ingredients, and association with popular YouTubers propelled it to become a must-have item among teenagers. As demand surged, so did the price of Prime Hydration.

Initially priced at an affordable range, the drinks now command a premium, reflecting their status as a sought-after commodity. Prices have ranged since its introduction in early 2022 from £2 at a regular store up to £400 on Ebay, The success of Prime Hydration offers valuable insights for the food and beverage industry, particularly for those targeting the teenage demographic.

Influencer partnerships can be instrumental in capturing the attention of young consumers.Engaging branding and packaging play a vital role in attracting and retaining customers.Unique flavors and natural ingredients can differentiate a product in a saturated market.Effective marketing campaigns that leverage social media platforms can drive rapid adoption among the target audience.Recognizing the purchasing power of teenagers and their desire for exclusivity can help justify premium pricing.

Prime Hydration’s immense popularity has raised ethical concerns though, particularly in relation to its impact on impressionable teenagers. In some South African schools, the energy drink has been temporarily banned due to the high prices students were willing to pay and potential health concerns associated with excessive consumption (in this case the energy drink contains 140Mg of caffeine which is the equivalent of 2 cups of coffee).

Development of unique flavors and formulations.Focus on natural and healthy ingredients.Introduction of functional beverages that offer specific benefits.

Marketing Innovations:

Leveraging influencer partnerships and social media to reach target audiences.Engaging storytelling and brand narratives to create emotional connections.Interactive and immersive marketing experiences.

New Business Models:

Subscription-based services offering regular deliveries of beverages.Direct-to-consumer models, bypassing traditional distribution channels.Personalization options for consumers to customize their drinks.

But Prime isn’t the only product out there being promoted by influencers. If you have a teenager at home you must have heard of Taki’s, The spicy chips promoted by TikTok global star, Charli D’Amelio and Tyler “Ninja” Blevins, a world-famous professional gamer and live streamer, leveraging channels like TikTok and Twitch. Tingly Ted’s no-so-spicy ketchup hot sauce collaboration of Ed Sheeran and Kraft Heinz In conclusion, Prime Hydration’s rise to fame and popularity among teenagers in the United Kingdom is a testament to the power of influencer endorsements and effective marketing campaigns.

However, it also raises important ethical considerations regarding the responsibility of companies and influencers when targeting impressionable young consumers. As the FMCG industry continues to evolve, product innovation, creative marketing, and new business models will be crucial in meeting changing consumer demands and preferences.

To stay up-to-date with the latest innovations in the FMCG industry, keep an eye on these 10 forward-thinking companies: Beyond Meat, Impossible Foods, Oatly, Huel, RXBAR, Daily Harvest, Ooni, Imperfect Foods, Upside Foods, These companies have embraced innovation in their products, marketing strategies, and business models, leading the way in shaping the future of the FMCG industry.

Which prime drink is popular?

What Are The Top PRIME Hydration Flavors: From Best to Worst Tasting 1. Blue Raspberry This is the most popular blueberry raspberry flavor in the lineup. The Blue Raspberry flavor is a sweet and fruity option that has a bright blue color. It’s a great choice for those who want a fun and flavorful drink that stands out from the crowd.2.

Lemon Lime The Lemon Lime flavor is a classic option that is both refreshing and easy to drink. It has a citrusy flavor with a hint of sweetness and is perfect for those who prefer a more subtle taste.3. Strawberry Watermelon The Strawberry Watermelon flavor is a delicious blend of two classic fruit flavors.

It has a sweet taste with a hint of tartness and is perfect for those who enjoy fruity drinks.4. Ice Pop The Ice Pop flavor is a fun and nostalgic option that tastes just like the classic frozen bomb pop. It’s a great choice for those who want a sweet and refreshing drink that reminds them of childhood.5.

Orange The Orange flavor is another classic option that is both sweet and tangy. It’s a great choice for those who enjoy fruit-flavored drinks and want something with a bit more flavor than Lemon Lime.6. Meta Moon The Meta Moon is a candy taste flavor, which is a perfect blend of sweet and tangy flavors that will excite your taste buds.7.

Grape The Grape flavor is a classic option that is both sweet and slightly tart. It’s a great choice for those who enjoy grape-flavored drinks and want something that’s easy to drink.8. Tropical Punch The Tropical Punch flavor is a fruity and refreshing option that combines a variety of tropical fruits.

1. It has a sweet taste with hints of citrus and is perfect for those who want a taste of the tropics.
2. The bottom line: PRIME Hydration Drink is a great option for those who want to stay hydrated during physical activity.
3. It offers a range of flavors to suit different tastes and preferences and provides numerous benefits like replenishing fluids and electrolytes and improving endurance.

Now is the perfect time to try our Hydration Drink. Shop for your favorite flavor! : What Are The Top PRIME Hydration Flavors: From Best to Worst Tasting

Is Prime drink successful?

How Much Money Has Prime Hydration Made? – Since its debut, Prime Hydration has skyrocketed in terms of sales, solidifying its position as a lucrative venture. According to Logan Paul, the brand generated an astonishing £200 million ($250 million) in retail sales within its first year on the market.

This remarkable achievement is a testament to the brand’s widespread appeal and the marketing prowess of its founders. The demand for Prime Hydration has been consistently high, with stores frequently facing shortages and consumers eagerly seeking out the product. The popularity of Prime Hydration can be attributed to various factors.

Logan Paul and KSI, both renowned YouTubers with a massive following, have played a pivotal role in driving the brand’s success. Their combined subscriber count of over 39 million on their main YouTube channels has undoubtedly contributed to Prime Hydration’s rapid rise to prominence. Source: Stack3d

What is the prime drink controversy?

Caffeinated version making headlines –

1. Last week, the Canadian Food Inspection Agency (CFIA) said it recalled cans from Ontario, Quebec and Alberta.
2. Those cans had 200 milligrams of caffeine, which is 20 milligrams over Health Canada’s limit of 180 milligrams per drink.
3. Prime said that those cans were an American version of the drink, and Paul said that Prime Energy is not yet distributed in Canada.
4. Confusingly, another representative from Prime told CBC that there is a Canadian version of the drink with 140 milligrams of caffeine, which would meet Health Canda’s requirements.
5. It isn’t clear whether that version is being sold in Canada yet.
6. When asked about how the American version ended up in Canada, Prime said that it “complies with federal regulations.”
7. The president of the Canadian Beverage Association (CBA) says they’re aware people might be importing the drink and avoiding Canada’s approval processes.

In other words, it’s possible that stores are shipping the drinks in from the U.S. without the company’s knowledge. Prime said that its energy drinks are not intended for those under 18. (Image credit: Jeff Chiu/The Associated Press) Even so, the 200-milligram version is also causing a stir across the border, where it’s within the legal caffeine limit. On July 11, Chuck Schumer, majority leader of the United States Senate, called on the U.S.